Learning the art of marketing your art needn’t be frightening or intimidating.
Our bet is that it can actually be fun.
With that bet in mind on April 1st in Burbank, California PR for Artists is offering a seminar for artists, by artists.
It’s a seminar that is not quite a seminar.
It could be called a seminar in three acts.
Or a play with information breaks.
Or a seminar as a theatrical performance.
It begins with the first act, as would any other play.
Sound different?
It is.
What it won’t be is boring or threatening.
What it will be is entertaining, informative and you will leave knowing the nuts-and-bolts of how to creatively and effectively market yourself and your art.
In the music, film and publishing worlds, it’s understood that succeed you need to market.
What can make it particularly tough for fine artists is that the term “marketing” often triggers either a disgusted smirk, or a deer-in-the-head-lights look. Many fine artists still view marketing as anathema. Some still have the self-defeating notion that marketing is beneath them, or that it’s not their responsibility, or that success will simply magically happen.
From my experience, that type of thinking has never done anyone any good.
An effective marketing or PR campaign can be the catalyst that launches your career. It can afford you the luxury to make a living from your art. Marketing is not the enemy, it is the bridge between your work and your audience.
And our PR for Artists seminar is designed to give you the tools and information to build your bridge in a way that suits you, your personality and your art.
But, instead of trying to explain what the seminar is…
PR for Artists seminars cover a wide range of topics, including:
- Why PR and marketing are essential.
- Discovering the Art of Marketing & PR
- Developing media-savvy dynamic pitches that work.
- How to contact and pitch the media.
- Working with a PR firm verses launching your own campaign.
- Avoiding the “I can’t promote my own art” career trap.
- The secrets of an effective press release.
- Why Effective PR is Effective Storytelling
- Media training tips that work.
- How to effectively utilize your media coverage.
- Implementing an effective social media campaign.
- Melding your media relations campaign with your social media campaign.
- Guerrilla and Alternative Marketing
If you are a working artist, you know that marketing and PR are essential to successfully getting your art into the marketplace, establishing you as an artist and launching and sustaining your career as an artist.
The PR for Artists public relations seminar is designed to give you a practical blueprint to take you, your art, your brand and your career to the next level.
Come and join us.
Copyright © PR FOR ARTISTS / Anthony Mora / Aubrie Wienholt 2016