An Artist’s Success Blueprint

An Artist’s Success Blueprint

Let’s start with the basics – are you currently marketing and working to bring exposure to your work? If so, congratulations. If not, let’s get you started. But, before you launch a PR, social media or marketing campaign, you want to make sure that you’ve outlined your objectives and thoroughly mined your stories.

Why Artists Need PR

Why Artists Need PR

Musicians performers and filmmakers generally ask the basics, i.e. what, when where, and how to launch and implement a successful PR campaign.  When working with fine artists, the question is most often – WHY. So, why is it that so many artists don’t get why?...
Shining Art in the Dark

Shining Art in the Dark

These are chaotic unsettling times.  These are time of walls and fear and suspicion.  The rancor and vitriol seems to be perpetually stuck in high gear.  People feel unsafe, unsure and lost, tossed about in the divisiveness and turbulence.     And because of that –...
The Two Biggest Marketing Mistakes Artists Make

The Two Biggest Marketing Mistakes Artists Make

To start, if you’re an artist and you’re marketing your work, congratulations! You are already ahead of so many others in your field. But, you don’t simply want to market yourself and your work, you want to efficiently and effectively do so.  The trouble is that...