Although developing a strong PR narrative is generally the best way to create a powerful brand for you and for your artwork, don’t think in terms of selling or marketing – think of stories.
Effective PR isn’t about creating ads, commercials, or a sales pitches, but about developing a strong, compelling story told with flair and personality.
It’s not about a laundry list of facts, but a story that the public can identify with and relate to.
Creating a compelling brand is an art. Approach it as if you were writing a short story. Design a strong character arc that will carry your readers with you.
But, unlike a short story or novel, which has a definitive end, your story is ongoing and evolving.
It has stages, plateaus, transformations.
The best stories not only entertain, but inform and educate. If you can create a compelling story on how you overcame a problem, you’re unique journey as an artist, your particular road not traveled, you’re ahead of the game. On the other hand, if you can also offer information that is helpful to artists, the art community as well as buyers, collectors and art enthusiasts, your chances of connecting with your audience are greatly enhanced.
When blogging or using social media keep this in mind –
Emphasize the parts of your story that will interest your audience. In other words, focus more on your readers than on yourself.
Too often we all get lost in what we find interesting about our art, career or journey and forget that we are not our customers
Tell your story so that it interests you’re your audience and attracts your target market.
You want to surround your audience with various ways to experience your work. That could be a blog, images, an event, or a video. Offer the public a variety of choices and avenues by which they can learn about you and your art.
Keep in mind your story is told in installments.
Leave your audience wanting more.
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