You can’t sell your work, if you don’t make it easily accessible.
If potential customers and collectors can’t see your art, they won’t buy it.
If you are a new artist, or a new artist to the public and are unwilling to show your art in venues outside of galleries and museums, you could be in for a long wait. If the traditional outlets aren’t responding to you and your work, sidestep them. Don’t let that be a barrier to your moving forward as an artist.
We worked with one artist who was starting out. She was not yet showing in galleries. Her work was good, but she was new. No one knew who she was. We were able to generate some media on her website and magnified that via social media. But that wasn’t enough. Until we were able to convince her to display and showcase her art outside of galleries, museums corporate lobbies and established public exhibition spaces, it was a slow go. As she began to drop her preconceived ideas of how and where she could show her art, the PR and marketing process began to accelerate. We worked as a team to come up with creative ways to showcase her art, build her brand, interest media coverage, reach potential buyers and sales increased.
So, if you feel stuck and don’t know how to showcase your art, what can you do?
Think differently.
Don’t let your ego dictate your decisions.
What if there were no galleries or museums, how would you showcase your work?
You are an artist. Use the tools of your craft.
Be:
Original,
Creative,
Imaginative,
Artistic,
Innovative,
Resourceful.
Challenge yourself to think differently, have fresh ideas. And bring a unique perspective.
To start:
Create an attractive, simple, inviting, easy to navigate website.
Pick at least two social media platforms and use them to showcase your work and you as an artist.
Create a YouTube channel to document your work and pull the curtains on your creative process.
Consider donating your art to non-profit or charity auctions.
Find places, outside of museums, where art buyers tend to congregate, places where you know the clientele can afford your asking prices. These may not yet include the hard-to-get-into established spaces, but more likely venues such as art fairs, juried and non-juried shows, open studios, or businesses that could showcase your work. Consider restaurants, interior design stores, bookstores, cafes… you get the idea.
As you come up with creative ways to showcase your art, pitch stories to the media, based around where your art is being shown. Pitch the uniqueness of your approach, make it a visual pitch to interest TV as well as print media.
Some of the best branding and PR ideas come from taking that road not taken and forging your own path.
Copyright © 2015 PR For Artists – Mora Communications
Fine Art PR Company