PR FOR ARTISTS BLOG

The Reality (Behind the Myth) of Going Viral

Artists are daily posting images and videos online. Many do so with the hope that that last image they posted will break through the social media barriers, fly past the noise and go viral. But how realistic is that scenario?

Shining Art in the Dark

These are chaotic unsettling times.  These are time of walls and fear and suspicion.  The rancor and vitriol seems to be perpetually stuck in high gear.  People feel unsafe, unsure and lost, tossed about in the divisiveness and turbulence.     And because of that –...

The Two Biggest Marketing Mistakes Artists Make

To start, if you’re an artist and you’re marketing your work, congratulations! You are already ahead of so many others in your field. But, you don’t simply want to market yourself and your work, you want to efficiently and effectively do so.  The trouble is that...

#Instagram: Making the Most of Visual Social Media

While we can’t underestimate the value of all social media platforms for artists, the truth is that one application remains king above all: Instagram. As a predominantly visual app, Instagram has all the right tools to make your artwork shine (or even better, sell!),...

Two Top Media Campaign Mistakes Artists Can Avoid

If you’ve hired a PR firm, or PR consultant to launch your media campaign, rule number one is work with them.  Although the majority of clients we’ve worked with have been great, in over two decades of working in the PR field, I have run into a few who, for whatever...

How do I Market My Art?

You can’t have your art seen if no one knows where to see it. That sounds obvious, but it’s one of the major pitfalls most artists encounter. It makes sense, most artists try to focus their time on creating their art. If they have the luxury of being full time artists, they want to spend as much time in their studio working on their art. If they need to hold down a “day job” they are even more jealous of their time and want to use the time they have left creating.

Marketing Your Art by Pulling back the Curtain

If you’re utilizing social media as a way to build your audience and reach out to the public, remember that people are generally intrigued when artists draws back the curtain and give a behind-the-scenes look at their work and their process. This might seem...