THE TEAM

PR for Artists, founded by Aubrie Wienholt (Vice President of Mora Communications, Inc.) & Anthony Mora (President & CEO of Mora Communicatins, Inc., specializes in representing fine artists.  The firm has placed clients in a wide range of local, national and international media venues including:  Time, Newsweek, The Today Show, 60 Minutes, CBS This Morning, CBS Evening News, People, US, Entertainment Tonight, Vogue, Fox News, USA Today, CNN, MSNBC, 20/20, Oprah, The London Times, The New York Times, Los Angeles Times, Rolling Stone, the Huffington Post and various other media outlets. Anthony Mora has written two books on public relations, The Alchemy of Success and Spin to Win and our company has been featured in The New York Times, Los Angeles Times, USA Today, CNN and other media outlets. Unlike advertising or direct marketing, public relations, specifically media relation, offers artists the validation and credibility of being featured as a news story.  Mora Communications Inc. works with clients to identify and maximize the media opportunities that are available.

Effective PR is effective storytelling and one of our primary functions is to recognize the stories that are of interest to the media.  They work with clients to identify their strongest media hooks and present them to the press in an interesting and informative manner.  In order to convert potential stories into actual press, they identify the stories, create the press material, utilize our ability to secure that their information gets into the hands of the appropriate editors and producers, and follow-up on the phone or (depending on the situation) in person.  Their aim is to keep a number of media hooks circulating at all times.  Mora Communications, Inc. works with artists to create story ideas, develop media material and organize a comprehensive public relations campaign, which includes TV, magazines, newspapers, blogs, online publications and radio.

Aubrie Wienholt is a Public Relations, Marketing, Event Management, and Social Media professional with 10 years of experience in the fine art, entertainment, and healthcare industries. She has developed and managed PR campaigns for such notable fine artists as Brendan O’Connell, Kasumi, Rachel Tribble, and more. She led the team on the (2013) Everyartist.me campaign for which she developed the social media strategy, key messages, and media pitches. She procured local and national media coverage. She co-founded the PR for Artists branch of Mora Communications, an organization dedicated the advancement of fine artists for artists by artists. She has developed the social media campaign, building a network in the fine art world that includes art galleries, curators, art dealers, and sponsors. She recently launched a POP UP ART Show in Los Feliz for up and coming fine artist, Jocelyn Josef.  Aubrie is a seasoned media relations professional placing clients in Time Magazine, Huffington Post, USA Today, The New York Times, Cosmopolitan, LA Times, LA Weekly, Soma and more.

Anthony Mora has worked both as a freelance journalist and magazine editor.   He co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.  In 1990, he formed Mora Communications, Inc.,  a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, the Wall Street Journal, the Oprah Winfrey Show, the New York Times, Los Angeles Times, and other local, national, and international media outlets.  Also the author of two non-fiction books, The Alchemy of Success and Spin to Win,  a step-by-step guide on how to define goals and utilize the power of the media, Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media.  A published novelist, Anthony has had five plays produced and is currently working on a new novel tentatively titled His Better Self.

Josh Weissman is a Marketing, Promotions, Public Relations and Event Management professional with 15+ years experience in the entertainment, sports and consumer industries. Over the span of his career, Josh has had significant roles in planning and executing campaigns for clients including Crown Royal, Captain Morgan, PlayStation2, Marlboro Team Penske and EdvantExpo. Josh is an all-star when it comes to media relations placing his clients in top tier outlets such as USA Today, Best Damn Sports Show, Brandweek, LA Times, New York Times, Access Hollywood, ESPN SportsCenter, Extra, Sports Illustrated and Maxim Magazine. Based in Los Angeles, Josh’s career includes time spent working with top PR agencies, Bragman Nyman Caferelli and The GEM Group.